Coastal Cleanup

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International Coastal Cleanup Lead Sponsor

The Coca-Cola Company
Blue Planet Sponsors

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Ocean Sponsors

Oracle

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DOW Chemical Company

Glad
Beach Sponsors

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Endangered Species Chocolate

SeaWorld & Busch Gardens Conservation Fund

Ernest F. Hollings Ocean Awareness Trust Fund/NMSF

MARPAT Foundation

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Alexander & Baldwin Foundation

PMI



August 31, 2007
Dear Shanti,

Calling all volunteers to participate in Ocean Conservancy’s 22nd annual International Coastal Cleanup (ICC)!
The ICC will be held on Saturday, September 15 across the globe. Hundreds of thousands of volunteers will descend upon beaches, rivers, lakes and streams to remove trash and debris polluting our shorelines and inland waterways. You, too, can be part of this global effort by registering for a Cleanup in your local community at coastalcleanup.org.

Ocean Conservancy establishes international partnership with UNEP
Ocean Conservancy will be partnering with the United Nations Environment Programme (UNEP) Regional Seas Programme on the International Coastal Cleanup this year. The ICC provides a vehicle for outreach and education in support of UNEP’s regional marine litter initiative. UNEP has endorsed the ICC as a component of their Marine Litter Initiative within the Regional Seas Programme. As a result, the ICC team is communicating with regional representatives from the Caspian Sea, the Baltic Sea, the Black Sea, the East Asian Sea and the Caribbean to position the ICC as part of this initiative.

Tutta Bella and Burgerville join the 2007 ICC
Ocean Conservancy will partner with two restaurants, Tutta Bella and Burgerville in Washington and Oregon, on a new in-restaurant marketing promotion of the 2007 ICC. The existing ICC event poster will include the name of the restaurant and its logo along with the Coca-Cola logo, which will personalize the invitation as coming from the local chain. The posters will be displayed at the participating chains to encourage teams from the restaurants to participate in the local cleanups. Tutta Bella (http://www.tuttabella.com/) has several outlets in Seattle that we will tap into and Burgerville (http://www.burgerville.com/html) will add an additional 39 outlets in Oregon and Washington to promote the ICC.

South Skyway Pier Project
Ocean Conservancy has launched a long-term project in Tampa Bay, Florida, to address marine wildlife entanglement. The South Skyway Pier Project is designed to remove entangling marine debris at the South Skyway Fishing Pier, one of the most popular destinations for anglers in Tampa Bay. The first phase of the program involved surveying anglers about their fishing practices, including how they dispose of fishing line and how they interact with the many dolphins that also enjoy fishing at the pier. This first phase also included several weekly monofilament cleanups along the one-and-a-half mile pier. Fishing line was not only collected but cleaned and weighed to provide a baseline to quantify the amount of monofilament debris currently at the pier.

We are now moving into phase two and have recruited volunteers to remove underwater as well as shoreline debris during the International Coastal Cleanup on September 15th. After the Cleanup, we will be posting fishing line recycling bins, signs, and information on “Best Fishing Practices” (for minimizing wildlife interactions), as well as speaking one-on-one with anglers on the pier to prevent or minimize the re-accumulation of monofilament line (and, in turn, minimize future entanglements of marine wildlife).

For more information about this program, please visit: www.oceanconservancy.org/florida-action

The 11th Hour
Ocean Conservancy’s Senior Scientist, Wallace “J” Nichols, will be appearing in Leonardo DiCaprio’s environmental documentary film, “The 11th Hour,” to inform the film’s content on the issues of climate change and the ocean. Dr. Nichols joins an esteemed group of thought leaders, including reformer Mikhail Gorbachev, physicist Stephen Hawking, and Nobel Prize winner Wangari Maathai in the film. “The 11th Hour” documents the grave problems facing the planet's life systems. Global warming, deforestation, mass species extinction, and depletion of ocean habitats are all addressed. “The 11th Hour” opened August 17th in New York and Los Angeles and on August 24th and beyond in cities across the country. For more information on the movie and when it will come to a theater near you, visit www.oceanconservancy.org/11thhour or http://www.11thhouraction.com/.

Thank you for your continued support of Ocean Conservancy and the International Coastal Cleanup.

Sincerely,



Sonya Besteiro
International Coastal Cleanup Manager


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